Gold nail polish is on the rise.
In 2017, the brand was valued at $1.6 billion.
Today, that number is estimated to be $1 billion.
But there’s still a lot of demand for these gold-infused nail polishes.
According to a report from the National Retail Federation, demand for gold nail polish spiked in 2016 with the launch of Apple Watch, but now gold is more widely used in 2017.
“It’s really just a trend that has been going on for a few years now,” says Tiffany Guglielmi, a senior analyst with RBC Capital Markets.
Guglilmi says the trend is a reaction to the popularity of the gold iPhone 6s and the popularity with consumers of gold Apple Watch bands.
Gbagli says it’s hard to say if gold nail polishing is a trend because the popularity hasn’t really exploded yet.
“We don’t really know how many people are actually wearing gold and gold Apple Watches,” Gugilmi said.
That’s why it’s important to pay attention to trends.
“If you’re paying attention, you’re going to see trends that are coming along,” she said.
Gold nail polishers have become increasingly popular in recent years, and in 2017, more than 20 percent of the top 100 luxury brands in the United States had gold nail products.
That number is likely to grow this year, as more brands take advantage of the growing trend.
In fact, in 2018, there are now two gold nail brands: Guglieri & Guglia and Gold Coast.
Gbagsli also says the popularity is driven by an “institutional change.”
The brand, founded in 2017 by Guglielmi, is now owned by a group of entrepreneurs that includes John Boulton, former co-founder of luxury luxury retailer Burberry.
The new owners are aiming to take the brand to the next level.
“Our first product was really aimed at our core audience, which is women, who are looking for something very chic and very elegant,” Boultons says.
Gold hair accessories have also been on the upswing in recent months, with a surge in demand from men.
According a 2017 report from Euromonitor International, the popularity for gold hairpieces, including gold earrings, gold rings, and gold necklaces, grew by 9.2 percent in 2017 to more than 4.2 billion.
Gold jewelry and earrings are also seen as the next big trend.
“Gold is going to be a big part of what people are going to buy next year,” Gbaglia said.